I don’t even know where to start with my London Fashion Week blog post. The outfits? Behind the scenes? THAT Julien Macdonald after party? Where I was staying? I am accumulating the content, editing photos in fast forward and trying not to forget the details of the special moments and job opportunities I have been given this weekend. Perhaps I should start with when I was standing in the Press Lounge of Brewer Street with the Samsung PR team wondering how the hell I ended up in that exact place, talking to these people. You all know three years ago I set up an Instagram when I was pregnant…now Samsung are across from me asking me to photograph their products. What??!!
So. Got my pass (IG Stories in hand) and made my way into THIS…
They stole the show as they showcased London Fashion Week highlights LIVE on the different sized TV’s. Aaaah they just look like beautiful furniture next to those chairs and plants. (How “me” is this style?!) I was with the mega Andrea from Dreaming of Chanel and she styled bits around them beautifully.I NEED ONE. (I can just imagine Daniels reaction when I tell him how imperative it is that we have a pretty (I mean Instagrammable) TV in the front room). Christmas present for our bedroom?? Go onnnnnn.
So minimal.Subtle. We’ve come a long way from the days of ubiquitous black boxes with humongous behinds. See how they made the side of it look like an “I”? You may be sure that didn’t just happen by accident. I looked into who designed it and it’s French design brothers Ronan & Erwan Bouroullec . Check. Out.Their. Work.
Makes sense that every single inch of the show space at LFW would be stylishly curated. And wouldn’t it only make even more sense for Samsung to have their Serif TV’s as official TV partner for LFW. They told me it was …”created for stylish living and not just as a piece of technology”. Again…Christmas present. Christmas present. Christmas present.
Before I left I had lunch, people watched and soaked up the atmosphere of Day 3.
It was an honour to work with Samsung on this sponsored collaboration!