Dream Collaboration

Ever since I started doing this whole Instagram thing, people have asked me “Who do you want to collaborate with? ”  

H & M would definitely have been on the list

I nearly fell off my chair when they sent me an email! They wanted to work together to more create awareness about their Garment Recycling Scheme which they have in every single store!!

They do so much sustainability work which I never knew about until I was shown the incredible efforts they go to (you can read more about it here on their website).

I chose an outfit from their conscious range and brought my Instagram followers through the process of recycling your clothes in store on my Instagram stories.

I shot it in Putney in this beautiful bookstore and it doesn’t look like it from the photos AT ALL…but I was so sick with my “morning sickness” that day. I’m still having nausea but nothing compared to what I was like here a few weeks back!! 

HM ‘s goal is to have all of the cotton they use completely recycled by 2020. I think they are fantastic for setting an example like this and hope more corporate companies and high street stores follow in their footsteps.